Some days, your dog devours every bite. The next? It’s a total stand-off at the bowl. Even the best ingredients and trusted fresh dog food formulas can fall flat. The reason behind these mealtime mood swings often comes down to something you can’t see — but that your cat or dog can definitely taste. Palatants are the not-so-secret ingredient that makes nutritious foods smell and taste delicious to your pets. Palatability is a key part of what turns high-quality, fresh dog food into a meal your pet actually wants to eat.
What are palatants?
Palatants, or palatability enhancers, are ingredients added to pet food to make it more appealing to dogs and cats. Palatants trigger the senses that matter most at mealtime, elevating the food’s flavour, aroma, and texture.Even the most nutritious fresh dog food won’t help if your pet doesn’t eat it. Palatants bridge that gap, turning good nutrition into a crave-worthy meal. Palatants can be made from natural ingredients like meat or fish, or be designed to mimic other flavours pets love.
Why palatants matter in fresh dog food
Palatants aren’t just about flavour; they play an important role in your pet’s overall health and happiness. Here’s why they matter:
- Encourage healthy eating habits: A tastier bowl means fewer leftovers and better nutrient absorption, especially important for pets on specialised diets.
- Win over picky eaters: Fussy appetites are no match for a well-coated kibble. Palatants help turn mealtime from a struggle into a success.
- Supports nutrition: Some essential ingredients don’t naturally appeal to pets. Palatants allow us to include the good stuff (like vitamins and minerals) without compromising on taste.
Keeps meals consistent: Palatants help maintain a steady flavour across batches, so your pet’s regular fresh dog food always tastes just right.
Fresh from the source: How AVI Products does it
At AVI Products, we manufacture our own meat-based palatants and apply them in-house to our kibble. This coating gives each piece that rich, meaty aroma and taste that pets naturally crave (and love).
But what sets us apart is freshness. Our factory is located right next to a meat processing plant, which means our ingredients go from processing to production in as little as 12 hours. That speed, from farm to bowl, allows us to work with freshly rendered proteins and apply palatants while the kibble is still warm.The result? Fresh dog food with flavour your cat or dog can’t ignore and unmatched nutritional value, thanks to our team of on-site nutritionists.
The benefits: Better appetite, better nutrition, happier pets
When food smells and tastes amazing, pets eat with enthusiasm, and that’s great news for their health.
- Better appetite: Mealtime becomes exciting and consistent for your pet
- Better nutrition: When pets clean their bowls, they get all the intended benefits of a scientifically balanced diet.
At AVI Products, we believe every bowl should be your pet’s favourite, while providing all the nutrition they need. Our fresh dog food is made with locally sourced ingredients and coated with expertly applied palatants, delivering the nutrition they need and the flavour they love in every bite.Want a closer look into your pet’s bowl? Visit our website or follow us on Instagram or Facebook for more on our process, our products, and the pets who enjoy them.
